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Why Memory Foam


60 per cent of Europe sleeps on a memory foam mattress. In the UK it's only around 5 per cent, but its growing fast. So what's the secret?

Visco elastic memory foam was initially developed in the early 1970's by NASA in order to relieve the pressure experienced by astronauts during the space missions.  But memory foam soon became popular in the medical field for its therapeutic benefits and has since become a firm favourite in the domestic production of a range of sleep products - memory foam mattresses, memory foam toppers and memory foam pillows.

Memory foam has amazing moulding characteristics and the ability to absorb heat. Memory foam will mould to your body shape whatever size and spread your body weight evenly over the surface of your memory foam mattress enabling a peaceful and restful sleep.

If you wake up most in the mornings with back pain and stiff joints, it is most likely that your mattress is either too soft or too hard. Now is the time to buy a memory foam mattress which will conform to your body weight and shape.

Is Memory Foam really the best support for those stiff and aching joints?

The pressure applied to various joints during a nights sleep is considerable. Sleeping on a memory foam mattress will offer you the best opportunity to reduce the pressure placed on these joints by contouring them into the memory foam without pushing up against them.

The advantages of Memory Foam

  • Memory foam is suitable for all. However you like to sleep, front, side, or back, memory foam moulds to the contours of your body enabling you to achieve your most comfortable position.
  • Memory foam is recommended by health professionals. Memory foam helps to alleviate pain associated with many ailments.
  • Memory foam provides support. The weight of the body is absorbed by the memory foam evenly and individually, reducing pressure on the spine and joints. Thus a memory foam mattress is beneficial for those with back problems, arthritis etc.
  • Hypoallergenic. Memory foam is hypoallergenic, great for allergy sufferers.
  • Memory foam offers comfort and Luxury. A Memory foam mattress will improve your sleep quality allowing you to achieve a comfortable and restful sleep. Tossing and turning will be greatly reduced.
  • Dust Mites. Unlike ordinary mattresses, memory foam mattresses are resistant to dust mites
  • No Turning. Memory foam mattresses do not sag like conventional mattresses so do not require turning.
  • No disturbing your partner. As memory foam follows the contours of you and your partner's bodies separately, if either of you get up in the night the other will not be disturbed.
  • Memory foam mattress come with a warranty. For your peace of mind we offer five and ten year warranties on our memory foam mattress and memory foam topper range.
  • Buy British memory foam sleep products
  • Is Memory Foam good for sex?
  • A brief history of the mattress


Originally developed by NASA. Memory foam was developed by NASA in the 70's to assist astronauts deal with the G force during take off. This technology has been used in memory foam sleep products that have now advanced to produce an up to date 21st century sleeping experience.