Why Buy British?
The British brand still has an inherent strength and appeal which is illustrated in a recent survey covering all age groups, confirming that 87% of UK consumers said that they would prefer to buy British when offered the choice.
The difficulty for consumers comes in identifying products that are genuinely UK made. Since the demise of the 'Made in England' label and the move towards European branding, few UK manufacturers have been prepared to proclaim the British origins of their goods.
Under EU rules imported goods need only be labelled with the importer's name and postcode, making this impossible for consumers to identify a product's country of origin.
The problem is not just about UK companies shifting their manufacturing overseas. There are deeper issues at work here. Britain's shift away from its longstanding role as a strong manufacturing and trading nation, to an overwhelmingly service-led economy, endangers jobs and ultimately consumer safety as goods flood in from Asia and Eastern Europe that are poorly-made and often sub-standard. Many such goods are produced in China and are blatant rip-offs and illegal copies of British designed and patented products. It is now up to British manufacturers, regrettably a minority, who have kept their production facilities here in the UK to trumpet the British quality and safety of their products.
Our manufacturing partner Breasley Foam have over 30 years experience of UK foam production and are now one of the most respected and successful companies in the business, boasting two factories in Derbyshire maintained by around 200 experienced employees. The foam used in the construction of our memory foam sleep products is manufactured by Vitafoam the largest producer of Block Polyurethane Foam in the UK guaranteeing the highest quality and safety of our products.
The Carbon Trust is a private company set up by Government in response to the threat of climate change. Their mission is to accelerate the move to a low carbon economy by developing commercial low carbon technologies and working with business and the public sector to reduce carbon emissions.
Buying British made goods will be a determining factor as we strive for the creation of a low carbon economy.
